Post by aimankhan28012 on Feb 15, 2024 7:06:21 GMT
In 2010, the Internet advertising market in the world will grow by 20%, while the printed sector of the industry - by only 10%. As PBK daily writes, such assessments of the development of the advertising market were voiced by a number of experts within the framework of the 42nd World Advertising Congress. The reason for the growth is that the share of commerce over the Internet is constantly increasing and, accordingly, it will attract new advertisers. "The consumer has changed and we need to change," says Laurence Boscetto, CEO and president of the marketing agency "Draftfcb". "We need to evolve from pure advertising to the process of providing services, taking into account all the diversity of information transmission channels - social networks and much more.
The world is changing, and we must manage to change along with it - the faster, the better," said L. Bosketto. According to the senior vice president and managing director of Yahoo! Rich Riley, humanity spends 27 billion hours on the Internet annually, and this figure is growing by 20% per year. "The consumer has moved to the Internet, and accordingly, social media and advertisers must use this opportunity to develop their Azerbaijan Phone Number List communications and their business," said the president of the International Advertising Association (IAA) Alan Rutherford. He also believes that "advertisers have realized that they cannot continue to rely only on traditional media, and this has led to the redistribution of their budgets in favor of other media." Agencies are putting more money into new
digital technologies than traditional ones, and they are unlikely to go back to the old way of doing things. Therefore, advertising agencies, mass media and their owners should be ready to work according to the new scheme, concluded A. Rutherford. (Dzherelo RU: smi.liga.net ) Latest articles on the topic: 17 Visual Marketing Statistics You Should Know in 2015 - 01/23/15 7 SEO development trends in 2015 - 03.01.15 The SEO revolution that will not be told on TV - 10.12.14 Why Linkedin is important for your career in 2014 - 04/06/14 29 Free Internet Tools to Improve Your Marketing Today -Previous articles on the topic: Google dominated the search market even more in April - 05/06/10 Runet: the audience of real estate sites grew by 33% over the year - 05.02.10 The most expensive brand in the world was valued at 114 billion dollars - 01.05.10 Chinese Internet search engine Baidu more than doubled its profit in the 1st quarter Baidu entered China's e-commerce market
The world is changing, and we must manage to change along with it - the faster, the better," said L. Bosketto. According to the senior vice president and managing director of Yahoo! Rich Riley, humanity spends 27 billion hours on the Internet annually, and this figure is growing by 20% per year. "The consumer has moved to the Internet, and accordingly, social media and advertisers must use this opportunity to develop their Azerbaijan Phone Number List communications and their business," said the president of the International Advertising Association (IAA) Alan Rutherford. He also believes that "advertisers have realized that they cannot continue to rely only on traditional media, and this has led to the redistribution of their budgets in favor of other media." Agencies are putting more money into new
digital technologies than traditional ones, and they are unlikely to go back to the old way of doing things. Therefore, advertising agencies, mass media and their owners should be ready to work according to the new scheme, concluded A. Rutherford. (Dzherelo RU: smi.liga.net ) Latest articles on the topic: 17 Visual Marketing Statistics You Should Know in 2015 - 01/23/15 7 SEO development trends in 2015 - 03.01.15 The SEO revolution that will not be told on TV - 10.12.14 Why Linkedin is important for your career in 2014 - 04/06/14 29 Free Internet Tools to Improve Your Marketing Today -Previous articles on the topic: Google dominated the search market even more in April - 05/06/10 Runet: the audience of real estate sites grew by 33% over the year - 05.02.10 The most expensive brand in the world was valued at 114 billion dollars - 01.05.10 Chinese Internet search engine Baidu more than doubled its profit in the 1st quarter Baidu entered China's e-commerce market