Post by account_disabled on Sept 14, 2023 10:08:47 GMT
The world of digital marketing is on the rise, digital marketing will also have many innovations in 2023, creating a "racetrack" for businesses. This requires marketers to innovate to keep up with trends to create a competitive advantage over competitors. So what are the top digital marketing trends of 2023 today?
Digital marketing is always an important factor in businesses to promote marketing activities, reach customers, and bring profits. Along with the development of technology, 2023 is considered by marketers to be a "booming" year with trends such as:
Facebook and Google continue to lead in the advertising market
Facebook and Google are two direct advertising platforms highly appreciated by many marketers. In fact, revenue from these two platforms accounts for 70% of the advertising market share in businesses.
Digital Marketing Trends 2023
Digital Marketing Trends 2023
In addition to these two platforms, we see the presence of Tiktok - a social networking platform favored by young people, especially the GenZ generation. Although it is very popular, even becoming a "wave" in social networks. However, compared to Facebook and google, tiktok is not highly appreciated by marketers. In the Vietnamese market, Tiktok is still behind Zalo.
Google is still the most effective keyword search advertising platform and has Phone Number List a high ability to target the right customers. Facebook has good strengths in social networking power and the application of AI technology to help optimize advertising display. Therefore, in 2023, Facebook and Google are still key marketing trends.
The trend of e-commerce platforms is shifting in favor of B2C
E-commerce platforms Shopee, Tiki, Lazada,... have attracted many users. With the advantage of global reach, it has become a "fertile" land for many large and small businesses and even consultants in sales activities. However, up to now, the number of sellers has also begun to reach saturation point. High floor fees and tightened regulations make it more difficult for sellers, especially small individuals. The trend of e-commerce platforms in 2023 focuses on the B2C market, which is an opportunity for businesses with large budgets in advertising activities to reach consumers.
Digital marketing is always an important factor in businesses to promote marketing activities, reach customers, and bring profits. Along with the development of technology, 2023 is considered by marketers to be a "booming" year with trends such as:
Facebook and Google continue to lead in the advertising market
Facebook and Google are two direct advertising platforms highly appreciated by many marketers. In fact, revenue from these two platforms accounts for 70% of the advertising market share in businesses.
Digital Marketing Trends 2023
Digital Marketing Trends 2023
In addition to these two platforms, we see the presence of Tiktok - a social networking platform favored by young people, especially the GenZ generation. Although it is very popular, even becoming a "wave" in social networks. However, compared to Facebook and google, tiktok is not highly appreciated by marketers. In the Vietnamese market, Tiktok is still behind Zalo.
Google is still the most effective keyword search advertising platform and has Phone Number List a high ability to target the right customers. Facebook has good strengths in social networking power and the application of AI technology to help optimize advertising display. Therefore, in 2023, Facebook and Google are still key marketing trends.
The trend of e-commerce platforms is shifting in favor of B2C
E-commerce platforms Shopee, Tiki, Lazada,... have attracted many users. With the advantage of global reach, it has become a "fertile" land for many large and small businesses and even consultants in sales activities. However, up to now, the number of sellers has also begun to reach saturation point. High floor fees and tightened regulations make it more difficult for sellers, especially small individuals. The trend of e-commerce platforms in 2023 focuses on the B2C market, which is an opportunity for businesses with large budgets in advertising activities to reach consumers.